Tractionology

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“Joe helped GrowFlow scale its revenue by over 400%, well beyond our seven-figures a year goal. If you’re looking to fast-track your company’s growth, get this book immediately. Joe shares the exact playbook you need to scale quickly & efficiently.” - Travis Steffen, CEO at GrowFlow

Dear Friend,

When was the last time you heard a prospective client say something like:

“I’ve been looking for someone just like you.”

or

“I already know I want to work with you.”

Or my personal favorite…

“Can we start working together right away?”
The sad reality is most client-based businesses don’t hear this.
Most business owners feel stuck when they hear the usual objections like:
  • “I need to think about it.”
  • “It’s too expensive.”
  • “I need to talk to my spouse or business partner.”
Or even worse, they’re constantly struggling to generate new business, unsuccessfully chasing leads left and right.

If this sounds familiar, then listen up: Over the next few minutes, I’m going to reveal something that will change the way you do business forever.

But first, let me make something about myself very clear. Unlike other marketing & sales pros, I do things differently.
  • I’m not a public speaker...
  • I’m not a ‘best selling author’...
  • I’m definitely not a “guru”...
...and I don’t have a software platform to sell you on after you’re done reading this book.

Honestly, I don’t even have an MBA or any other fancy credentials.
So Why Should You Even Listen To Me?
Put simply, I’ve scaled more companies to higher valuations, exits, and revenue multiples than nearly any guru on the internet teaching sales and marketing.

Over the last 10 years, I’ve generated over $2 billion in enterprise value for my clients and through my own companies.

I’ve personally done consulting projects for:
  • Dara Khosrowshahi (now CEO of Uber)
  • Satya Nadella (now CEO of Microsoft)
  • The Head of Defense and Space at the largest airplane manufacturer in the world.
I’ve scaled two venture-backed software companies to 70+ employees and hundreds of millions of dollars in value (one of which went public for $526M).

Nowadays, I run a growth-consulting company called The Tractionology Group.

We help purpose-driven consultants, coaches, and entrepreneurs get more (and better) clients without complicated advertising or confusing technology.

Over the past 3 years, I’ve worked with about a dozen small businesses, generating over $30 million in sales — all while wrestling with a global pandemic, lockdowns, and economic free fall.

I love my job because it allows me to create more free time for my clients.
By multiplying their income and helping them systemize their business, they’re now able to spend more time with their families & friends.

Here’s a small sample of the results my clients saw (in the middle of a global pandemic):
You get the point, but I know that you’re not here to read about my accomplishments.
You’re here to learn how to grow your business, consistently generate record-breaking months, and free up your time so you can enjoy life outside of work.

And that’s exactly what you’ll find inside the pages of your copy of my new e-book Tractionology.
What Kind Of Secrets Does The Book Unlock?
What you’re about to unlock is the exact formula I’ve used to help my clients generate over $30 million in sales.
Take Advantage Of This Exclusive Offer…
I’m so confident this e-book will help grow your business that I’m offering it at a ridiculously low price.
Why Do You Hit Your Sales Numbers One Month And Then Fall Short The Next?
Most business scaling “gurus” will tell you that you ‘just need more leads’ because more leads mean more clients…

Right?

WRONG! The real problems you’re facing are completely different.
The real problems are:
  • Lack of focus
  • The Business Has No Foundation
  • Ignoring The Rule Of One (one audience, message, and offer)
Without a proper offer and strategy in place, you’re unable to find the bottleneck preventing you from attracting high-profile clients and consistently scaling your sales.

If you want more (and better) clients, you have to start by setting the foundation with a compelling high-ticket offer & a clear strategy to attract your dream clients.

By pushing out too many offers at once, you’re stretching your time (and your team) thin.

You’re also confusing your audience and undervaluing your products instead of focusing on one core offer that is truly irresistible to your best clients.

When you do this, you’re setting yourself up to attract more “tire kickers” and “on the fence” prospects who “need to think about it” or “talk to their partner” before buying from you.
Chances Are You’ve Already Tried Some Of The Strategies In This Book…

...But You Still Struggle To Hit Your Numbers Consistently.

The reason your leads and sales are not consistent is because you have not turned your business into a repeatable, scalable machine.

Here’s a hard truth.

Most business owners treat their business and sales like an art project. They do what “feels right” and “follow their heart” instead of following a proven formula to scale.

Don’t get me wrong, you should always honor your intuition and gut instincts, but that’s not enough to help you generate predictable sales growth.

Transforming your business into a predictable sales machine is a science.

We call this science Tractionology, and we’ve used it to help transform hundreds of purpose-driven, service based businesses into predictable and consistent sales machines.

Once you understand the science behind scaling, you'll unlock the true potential of your business, allowing you to easily multiply your income!

This is just a small fraction of what you’ll discover as you read through my new book.
Everything you need to generate and close dream clients at will is yours when you read my newest e-book Tractionology.
As soon as you read the book, you’ll get the keys to unlock my most tightly kept formula that has helped generate over $30M in sales for my clients over the last 2 years (yes, even during the height of the pandemic in 2020).
Here Are A Few Of The Secrets You'll Discover
Inside Of This NEW Bestselling Book...
SECTION I - GETTING STARTED FROM THE INSIDE OUT
  • Hack #1-  “The Science of Belief
  • Hack #2- “The 5 Mental Models You Need To Win
  • Hack #3- “Tractionology: How To Get More (And Better) Clients
SECTION II - BUILDING YOUR ROCK SOLID FOUNDATION
  • ​Hack #4-  “A Counterintuitive Place To Start."
  • ​Hack #5-  “Identifying Your Ideal Target Client
  • Hack #6-  “Your Core Offer Analysis"
  • Hack #7- “Crafting Your Minimum Viable Magnetic Messaging
SECTION III - THE RIGHT WAY TO ATTRACT AN ENDLESS STREAM OF CLIENTS
  • Hack #8 - “The 3 Stages of Client Attraction”
  • Hack #9 - “How To Do Direct Outreach Without Being Spammy”
  • ​Hack #10 - “The Secret To Getting Clients To Buy From You While Ignoring Your Competition 
  • Hack #11 - “Why Starting With Facebook Or YouTube Ads Is A Recipe For Disaster And What To Do Instead”
  • Hack #12 - “The New Science Of Finding Your Message Market Fit
SECTION IV - HOW TO POWERFULLY ENROLL YOUR DREAM CLIENTS
  • Hack #13 - “How Complexity Slowly Kills Service-Based Businesses”
  • ​Hack #14 - “The Ignorance To Overwhelm Trap And How To Avoid It”
  • Hack #15 - “Filtering Out The Noise
  • Hack #16 - “How To Set Expectations And Create Anticipation Before The Call”
  • Hack #17 - “The Perfect Sales Call Script That Enrolls Your Dream Clients In A Single Call”
  • Hack #18 - “The New Science Of Finding Your Message Market Fit Part 2
SECTION V - HOW TO TRANSFORM YOUR CLIENTS INTO RAVING FANS WHO SEND YOU AN ARMY OF HIGH-QUALITY REFERRALS
  • ​Hack #19 - “The Real Secret To Selling Professional Services
  • Hack #20 - “The Truth About Delivering Client Results
  • Hack #21 - “Silicon Valley Secrets For Scaling Your Service-Based Business
  • Hack #22 - “Build Your Systematic Referral Machine In 5 Simple Steps”
  • ​Hack #23 - Nobody Cares What You’re Capable Of. They Care What You Have The Courage To Do” 
Take Advantage Of This Exclusive Offer...
I’m so confident this e-book will help grow your business that I’m offering it for less than the price of your favorite coffee at Starbucks.
What Our Readers Are Saying About 'Tractionology?'
“Joe is the man to talk to if you want to grow your business to the next level… If you want more and better clients, it's simple, stop what you’re doing right now and read this book” - Austin Netzley (CEO 2X.Co, Best Selling Author of From 6 to 7 Figures)
“Joe is the man to talk to if you want to grow your business to the next level… If you want more and better clients, it's simple, stop what you’re doing right now and read this book” - Austin Netzley (CEO 2X.Co, Best Selling Author of From 6 to 7 Figures)
“Joe helped me reach the top 2% of over 10,000 agents in the United States, read this book it will help you scale” - Alex Morgan (CEO Morgan Insurance)
“Joe helped me reach the top 2% of over 10,000 agents in the United States, read this book it will help you scale” - Alex Morgan (CEO Morgan Insurance)
“Joe is the master of helping people get more and better clients. I’ve learned a lot from him… this book teaches you the things you need to do and systemize to get your income to over $100K a month” - Mike Del Ponte (Founder at Studio, former CEO of Soma Water, Featured Expert on Tools of Titans by Tim Ferriss)
“Joe is the master of helping people get more and better clients. I’ve learned a lot from him… this book teaches you the things you need to do and systemize to get your income to over $100K a month” - Mike Del Ponte (Founder at Studio, former CEO of Soma Water, Featured Expert on Tools of Titans by Tim Ferriss)
“From start to finish this book is truly about how to create a phenomenal client experience… Joe shows you the step-by-step process of exactly how to get your dream clients” - Ryan Rockwell (Founder and CEO of the Modern Yoga Teacher)
“From start to finish this book is truly about how to create a phenomenal client experience… Joe shows you the step-by-step process of exactly how to get your dream clients” - Ryan Rockwell (Founder and CEO of the Modern Yoga Teacher)
“Joe helped GrowFlow scale revenue by over 400%, well beyond multiple seven-figures a year. If you want to fast-track your growth, buy this book immediately, he shares the exact playbook you need to scale quickly.” - Travis Steffen (CEO at GrowFlow, 7 time serial entrepreneur, Best Selling Author of Viral Hero)
“Joe helped GrowFlow scale revenue by over 400%, well beyond multiple seven-figures a year. If you want to fast-track your growth, buy this book immediately, he shares the exact playbook you need to scale quickly.” - Travis Steffen (CEO at GrowFlow, 7 time serial entrepreneur, Best Selling Author of Viral Hero)
“Working with Joe has been nothing short of life-changing. In a few short months not only did my business grow in multiples but my mindset and belief in myself also grew. In under a year my business has gone from 6 figures to multiple 7 figures!" - John Murphy (Founder & CEO at Ebike Generation)
“Working with Joe has been nothing short of life-changing. In a few short months not only did my business grow in multiples but my mindset and belief in myself also grew. In under a year my business has gone from 6 figures to multiple 7 figures!" - John Murphy (Founder & CEO at Ebike Generation)
“Tractionology could be one of the most important coaching books of the next decade” - Bryan Franklin (The “$10M Coach” and best selling author of The Last Safe Investment)
“Tractionology could be one of the most important coaching books of the next decade” - Bryan Franklin (The “$10M Coach” and best selling author of The Last Safe Investment: Spending Now to Increase Your True Wealth Forever)
“I just finished reading the book. Highly recommended, easy to digest and filled with actions, not fluff.” - Tom Sylvester (Founder of Lifestyle Builders and author of Build Your Business, Quit Your Job and Live Your Ideal Lifestyle)
“I just finished reading the book. Highly recommended, easy to digest and filled with actions, not fluff.” - Tom Sylvester (Founder of Lifestyle Builders and author of Build Your Business, Quit Your Job and Live Your Ideal Lifestyle)
“No fluff. All hot takes. This gave me a lot of clarity in my business and I'm excited to start applying the learnings.” - Kevin Hoang (Founder of Esports Family)
“No fluff. All hot takes. This gave me a lot of clarity in my business and I'm excited to start applying the learnings.” - Kevin Hoang (Founder of Esports Family)
As You Can See...
Tractionology Has Already Helped Countless People Around The World...
The Question Is, Are YOU Next?
Take Advantage Of This Exclusive Offer…
I’m so confident this e-book will help grow your business that I’m offering it at a ridiculously low price.
Who This Book Will Work For:
Who This Book Will Work For:
Before you go saying: "These strategies won't work for my business.", let me clarify.

It doesn't matter if you're a coach, consultant, online expert, freelancer, insurance agent, mortgage broker, wealth manager, attorney, or any other ‘client-based business’...

This book will give you the strategies you need to generate and close more and better clients!
Why Would You Reveal All Of Your Best Strategies? There Has To Be A Catch...
After seeing the power these strategies had in my and my client's businesses…

I realized I wasn’t making nearly enough impact in the world as I knew I wanted to.

That’s when I knew it was time to share these strategies with the world.
Although there is one catch…
Your results will vary based upon your courage to take action, your patience to validate things with data, and your work ethic.

Running a service-based business requires taking risks, putting in consistent effort, and taking massive action.

I’ve done my part and stripped things down to the essentials.

I’ve gotten rid of the fluff and made the formula as process-driven and scientific as possible.

But if you’re not willing to put in the work, then this book is NOT for you.

But, for those of you who are reading this and are ready to fully commit themselves...
Tractionology is your Golden Ticket to breaking through the six-figure hamster-wheel and hitting consistent $100K+ revenue months....
However, there is one very important detail you need to know…
Time Is Of The Essence...
To make sure you receive your copy before all the copies get ordered, you have to claim your e-book right now.

I’m losing money on every digital copy I sell for $5.97, so this exclusive offer is only available to the next 1,000 people who are ready to trade in their financial stress for the keys to the castle.

After we pass the 1,000 people mark, we are going to start charging the normal retail price.
So, if you’re ready to FINALLY see the results you’ve always wanted
You’re just a few clicks away from getting your hands on a proven formula that’ll give you a competitive edge over your market.
Why Today?
  • This offer is only available to the next 1000 people, then we raise the price. If this page is online, it means that the offer is still available.
  • The unique formula you’ll learn will soon be the “gold standard” for growing businesses. It’s only a matter of time before everyone that reads Tractionology starts implementing the strategies they read. By being one of the first people to read the book, you're giving yourself a head start over your competition.
  • This “scouts honor” pricing is not going to be around forever. As soon as we hit the 1000 people mark, we will be removing the $5.97 offer and raising it back to its full price.
NOW is the time to claim your FREE copy.
The Tractionology Guarantee
1. Read the book.
2. Take action.
3. Model the formula.

Even though this book is priced less than a cup of coffee, I’m going to do something to make the this offer truly irresistible.

I’m giving you a full money-back guarantee.

If you get the e-book, follow the steps, and you don’t get any value from it, simply email me, and I’ll refund your money. No questions asked.

That’s how confident I am that you'll like this book.

You have nothing to lose and everything to gain!

Yours Truly,
Joe Stolte, CEO of The Tractionology Group
PS: No rush, but I really don’t want you to miss out on this exclusive offer.

PPS: The price won’t be this around forever, and neither will your chances to be one of the first people to get your hands on Tractionology. Remember, with only 1,000 copies available at this price, this offer is going FAST!

PPPS: Your only investment is $5.97. If, for whatever reason, you feel like this book didn’t meet your expectations, email me, and I will send you a full refund, no questions asked.

Claim Your Digital Copy By Clicking The Button Below

Tractionology

This book provides valuable marketing and business strategies and tactics that I and others have vigorously tested and retested. Although these strategies have been used to generate over one billion dollars in enterprise value and tens of millions of dollars in sales in the last 10-years, I make no guarantee or claim that these strategies will help you do the same as these results aren't typical. Any testimonials or result screenshots shown are real experiences from paying clients I have worked with. Their business’s results are not typical, and your business’s experience will vary based upon the effort and education of your business’s employees and management, the business model that is implemented, and market forces beyond anyone’s control.